 May 2003
From the Research News archives
Choice modelling: the method more are choosing
There is evidence that the use of choice modelling has increased significantly in Australia over the past few years, with more research buyers reporting that it is adding value and delivering a better return on their research dollar. More research suppliers now appear to be recommending the method, while many others are deliberately seeking to develop their skills in its application.
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Rules… are meant to be broken?
There were only a small number of submissions following the Society’s call for input on the six-month rule for participating in market research groups, suggesting that most researchers and recruiters do not believe it should be abandoned.
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Largest ever longitudinal study of children
Preparations are under way for the largest longitudinal study of children ever conducted in this country. Colmar Brunton Social Research, in partnership with NCS Pearson, is in the midst of preparations for the first wave after being awarded the fieldwork contract until 2005.
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Clinics: the research power tool
Adrian Vatovec, former chairman/secretary of the Australian Automotive Industry Market Research Committee, argues that clinics are the ‘power tool’ for new and existing product and service testing. He explains his lifecycle approach to the use of clinics.
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Stats tips
Research News is delighted to announce a new regular column that will be available online each month: 'Stats tips'.
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