amrinteractive’s health division is building panels of GPs and medical specialists willing to participate in research online. It already maintains a Chronic Illness Panel comprising patients.

amrinteractive’s health division head Laurie Axford says that the benefits of the panel will be that:

• busy doctors will be accessible as they can do surveys in their own time
• pre-screened, pre-recruited doctors means faster, more cost-effective research
• samples will be weighted to the universe of GPs and specialists
• customised and multi-client studies as well as a competitive omnibus with this key target market will be available.

Laurie will be presenting on ‘Consumers and e-Health in the Big Four Pharmaceutical Markets’ at this year’s Australian Pharmaceutical Marketing Research Group (APMRG) seminar in June.

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