SPSS MR announced in early April that FUSE, an Australian software company specialising in ‘rich media’ data collection applications for survey research, has become an SPSS MR Technology Alliance Partner. Customers will now be able to combine FUSE multimedia objects with SPSS MR’s mrInterview survey platform. The two companies say integrating their productions will enable survey researchers to create a stimulating online environment, hold respondents’ attention, and avoid potential bias introduced by in-store environments and interviewers. Using FUSE objects, 3D images can be selected and rotated, high-quality video and audio can be played, and moment-by-moment response captured.

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