The official launch of two RedSheriff market intelligence initiatives took place in New Zealand at the end of March. Lynne Clifton, executive director of the Communication Agencies Association of New Zealand, spoke at the Auckland event on 25 March, while NZ Minister of Commerce, Communications and Information Technology Paul Swain spoke at the Wellington event on 27 March. The company launched its ‘Most Wanted’ product (themed lists of top 10 internet properties delivered electronically as artwork for publication), and explained in more detail why it had been selected as the country’s standard for internet measurement. The company also just announced the appointment of Mark Ottaway as managing director of the New Zealand business. Mark joins RedSheriff from APN News & Media Group’s digital arm - APN Interactive, where he was general manager. He started on 28 April.

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