The following documents provide guidance to researchers in the practice of market research and can be either downloaded here or accessed in hard copy form in the Society's Directory:

Code of Professional Behaviour

Guidelines on making a complaint under the Code

Ethics Presentation

AMSRS guidelines on interview length

AMSRS Online Panel Policy

AMSRS policy on telemarketing

AMSRO website information: the Market & Social Research Privacy Principles

Qualitative Recruitment Guidelines

ESOMAR guideline: Mystery shopping

ESOMAR guideline: Maintaining the distinction between direct marketing and market research

ESOMAR guideline: Conducting market & opinion research using the Internet