Supported by a best practice toolkit for telephone interviewing, LIST, the two pronged campaign is designed to support both the general public and the research industry in making sure that the public is fully informed about the importance of participating in research, and is able to differentiate between genuine research and telemarketing.

AMSRS and AMSRO have created a web site (www.yourviewscount.com.au) to help spread the message of the campaign. People can download a leaflet called "A consumer's guide to identifying legitimate research" which advises how to identify legitimate research, answers frequently asked questions and provides examples of how public opinion, through research, has shaped government and social policy making. It also explains how Surveyline can assist the public to check that the company calling them is undertaking genuine research.

The web site has been tailored for the needs of different users and includes specific sections for researchers and clients, in addition to information for members of the general public. For example, there is a very detailed explanation of the LIST guidelines for researchers and a shorter version of the LIST guidelines for research buyers.

Click here to download Frequently Asked Questions and suggested responses for Market and Social research.