Established: 2003

Level 1, 182 Victoria Parade
East Melbourne VIC 3002 Australia

Mailing address
1/182 Victoria Parade
East Melbourne VIC 3002 Australia

Phone: +613 96630272 Fax: +6139663 0274
Contact: Philip Cookson
Email: philip@philology.com.au

Website: http://www.philology.com.au

General Information

General information
Philology is a technology research consultancy that specializes in developing innovative solutions to marketing research and technology challenges, through the application of intellectual reason, advanced analytical methods, and leading edge technology.

Philology provides market research and consultancy services focussed on the education and information technology market sectors. In particular: market research and competitive analysis; technology trend forecasting and future scenario planning; knowledge-based and e-learning systems development; and visual interactive solutions (information kiosks) design.  The Philology team combines professional market reserch skills with a deep understanding of the global software and information technology products and markets.

Whether you are researching the technology market, or needing to leverage the latest web/multimedia technology for your general market research needs; Philology can help you achieve your goals.  We can create advanced interactive web survey instruments, iPhone based applications/surveys, or touchscreen information and data collection kiosks.

Additional Information

Strategic Business Insights

Philology can assist your staff to make better decisions based on a deeper understanding of the socio-economic, market, customer and competitive environments in which your organization operates.

Whether you are a business decision maker in a large global corporation; a manager in a government department or "not-for-profit" organization; or a sole proprietor of a start-up business; you will be able to benefit from Philology's expertise, and the application of their state-of-the- art strategic insight generation methodologies.   Services offered include:

• Market Research and Competitive Analysis
• Scenario Planning and Technology Forecasting
• Innovation Dynamics

Knowledge-based Systems

Philology can assist your organization to make the most of your information assets by designing and developing systems to collect, analyse and synthesize data from a variety of sources to develop interactive knowledge-based systems. These systems can be leveraged to improve the quality and timeliness of business decision making, or to create prescriptive guidance (expert) systems that automate information service delivery to employees and/or customers.

Whether you are looking to improve your existing internal information management processes, or to develop innovative information delivery systems for your clients or customers; Philology's expertise and proven software technology can help you meet these needs.   Services offered include:

• Expert systems development
• e-Learning solutions
• Software Development & Information systems design

Interactive Visual Solutions

Combining our strengths in strategic marketing, technology, and commercial artistic/photographic design; Philology can assist your organization to develop and deliver interactive visual solutions that convey the strategic essence of your organization, and/or promote your products and services in innovative ways using the latest in digital visualization technologies.

Services offered include:

• Corporate photography (online visual identity)
• Interactive marketing solutions (information kiosks)
• Data visualization solutions

Members
Philip Cookson - QPMR

Key Personnel
Philip Cookson is an internationally experienced marketing research analyst and technologist; and an acknowledged expert in the area of Internet-based market research tools and methods. Prior to founding Philology, Philip was Senior Director for Global Market Research & Analysis with Apple Computer Inc., where he was responsible for conducting global market analysis and customer research relating to Apple''s new products and strategic initiatives. Philip has also worked for Microsoft Corporation as the global Director for Market Research for their Enterprise software products. Philip is a full member of the MRSA, and has achieved QPMR status.