Industry Insight
AI and Automation in Market Research
AMSRS examines how artificial intelligence and automated tools are reshaping research methodology and what practitioners need to know to stay ahead.
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Australia's Peak Research Body Since 1955
Advancing the Standard of Research in Australia
AMSRS is the not-for-profit professional membership body representing more than 2,100 market and social research professionals. AMSRS sets ethical standards, develops careers, and strengthens the discipline across Australia.
Our Mission
A Society Built on Rigour, Ethics, and Professional Growth
AMSRS exists to raise the standard and understanding of market and social research across Australia. AMSRS brings together individual researchers, consultants, academics, and data specialists under a shared commitment to quality and integrity.
Founded in 1955 as the Market Research Society of Victoria, AMSRS grew into Australia's national representative body for the research profession. Today AMSRS enforces a Code of Professional Conduct, advocates for the value of evidence-based insight, and provides the tools members need to grow throughout their careers.
About AMSRS
Membership Value
Why Researchers Join AMSRS
AMSRS membership connects professionals to a national network, a recognised credential, and resources that build careers at every stage.
Professional Recognition
AMSRS grants members a credential that signals commitment to ethical, rigorous research practice recognised by employers and clients across Australia.
Career Development
AMSRS delivers training programs, workshops, and accredited courses that help members deepen expertise and advance into leadership roles.
National Network
AMSRS connects members to a community of more than 2,100 researchers, consultants, and data specialists working across every sector in Australia.
Industry Advocacy
AMSRS represents the research profession to government, media, and business, ensuring the voice of the industry is heard where decisions are made.
Professional Development
Training and Learning Opportunities
AMSRS designs learning pathways for researchers at every career stage, from those entering the profession to senior practitioners seeking to lead.
Workshops
Practical Skills Workshops
AMSRS runs hands-on workshops covering qualitative methods, quantitative analysis, questionnaire design, data visualisation, and more, delivered by experienced industry practitioners.
Accreditation
Accredited Programs
AMSRS offers accredited learning that builds toward recognised qualifications, giving members a structured pathway to professional advancement.
Events
Conferences and Events
AMSRS hosts national conferences, forums, and networking events that bring the research community together to share knowledge and shape the profession's future.
Professional Conduct
The AMSRS Code of Professional Conduct
AMSRS sets and enforces a Code of Professional Conduct that applies to every member. The Code establishes clear rules on respondent rights, data integrity, disclosure, and conflicts of interest, creating a foundation of public trust in the research profession.
Members who breach the Code are subject to formal disciplinary processes. AMSRS enforces these standards to protect research participants, clients, and the credibility of the discipline itself.
- Respondent privacy and informed consent
- Honest and transparent reporting
- Independence and impartiality
- Data security and responsible handling
- Conflict of interest disclosure
Industry Updates
From the Research Community
Standards
Updating Ethical Guidelines for Digital Research
AMSRS continues to review and refine its ethical guidelines as digital and online research methods become central to the industry's day-to-day practice.
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Careers
Mentoring Program for Early-Career Researchers
AMSRS is expanding its mentoring program to pair early-career researchers with experienced practitioners, building the next generation of research leaders.
Get involvedReady to Join AMSRS?
AMSRS welcomes researchers, consultants, academics, and data specialists from across Australia. Become part of the national body that sets the standard for the profession.
